a good review

Dear [NAME OF REVIEWER] , thanks for sharing your feedback. We’re sorry your experience didn’t match your expectations. It was an uncommon instance and we’ll do better.

Crucial to the success and growth of any organization is its ability to attract and retain the best talent. That’s why it’s so important for your leadership and HR teams to embrace — instead of fear — online reviews and public employee feedback posted online, on sites like Glassdoor and Indeed.

A good review includes enough detail to give others a feel for what happened. Explain which factors contributed to your positive, negative or just so-so experience. You might also offer your view on what the company is doing well, and how they can improve. But keep things friendly and courteous!
The following reviews are too brief to tell readers what’s good about the company. They also don’t provide much useful feedback to help the business improve:

Nobody likes to read lengthy responses, keep it short and sweet.. Do your kind customers a favor and keep your message brief but impactful. If you say too much, the value of your words could decrease, and you might even come off a little clingy. Short and simple wins, every time
By responding as soon as you can, you show how appreciative you are of the customer—it’s a simple action that will accompany your words of thanks. Otherwise, if you wait too long, the customer will be alerted of the late response and be reminded that they were ignored. They also will probably have moved on and forgotten about you if you don’t stay top-of-mind.

On the other hand, poor customer service will prompt customers to leave negative reviews—Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell about a good experience. It will also influence to take their business elsewhere—33% of Americans say they’ll consider switching companies after just a single instance of poor service. Not ideal.
With Webchat , your customers can start a text conversation with you directly from your website. So while they get the convenience of texting your business, you get to keep the conversation going from your centralized Podium inbox without being tied to a desk or a device. Great reviews might help customers find you, but a seamless customer journey will keep them coming back.

1) It lets other consumers know they have great services.
Good reviews should be well-written. It’s important that they can be easily made sense of by other consumers, and proper spelling and grammar will help ensure this.

References:

http://support.trustpilot.com/hc/en-us/articles/223402108–8-tips-for-writing-great-customer-reviews
http://broadly.com/blog/how-to-respond-positive-reviews/
http://www.podium.com/article/examples-good-reviews/
http://blog.reviews.io/what-makes-good-quality-review
http://support.trustpilot.com/hc/en-us/articles/223402108–8-tips-for-writing-great-customer-reviews