Freedom of speech gives you the right to express yourself, but there’s a line between appropriate and inappropriate. At the extreme end, the law prohibits defamatory statements. This includes accusatory statements that are untrue or not yet proven to be true.
There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Help readers stand in your shoes.
Recency: Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel’s ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in.”
Have customers in Australia? Choice is a member-funded review website based in Australia. Choice independently tests products and services and provides performance reviews to their members. The bulk of their work involves testing products and services themselves, creating product comparisons, and writing buying guides. In addition, though, they do allow members to rate and discuss specific product brands and models with other Choice members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.
Infographic by- Invesp conversion optimizaion
We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! Check out our infographic, “The Importance Of Online Customer Reviews”, to read more facts. Enjoy!
But generally speaking, online customer reviews are essential for the reputation of local businesses.
27. 95% of consumers suspect censorship or faked reviews when they don’t see bad scores tweet
We touched on what you can do when negative reviews emerge and on the importance of being prompt and objective in your response.
In a situation like this, you might think that providing an incentive for people to leave an online review is the way to go.