Reviews on Trustpilot shouldn’t contain information that identifies people — such as names, phone numbers or addresses. Please note that name abbreviations, initials, describing a person’s physical characteristics or referring to their unique job title (such as CEO, owner, receptionist) may also lead to a person being identified and shouldn’t be used in your review. We also don’t allow reviewers to use their review to promote other companies. For example, the author of this review could be asked to edit it:
We don’t moderate or censor reviews before they’re posted because we trust that the majority of our users have good intentions. But publishing a review online means it’s public. Therefore, the same kinds of rules apply to customer reviews as to any kind of published opinion.
In addition to simply doing the asking, consider your approach to soliciting reviews. Vague questions will likely warrant vague answers, so make sure to customize your feedback forms with specific questions or prompts to get valuable insight into your business, and other online searchers. Your method of soliciting feedback could mean the difference for the growth of your business. For example, instead of simply asking, “What did you think of our product?” you might ask, “How did our product meet your particular need or want?”
Because more than 57% of consumers will eventually buy from a business they researched online, you want the reviews that potential customers find about your business to be positive and encouraging endorsements.
We put all the products we review under the same test bench, so they are easily comparable. Even our pictures are taken in a systematic way. We spend a lot of time comparing the products side-by-side to validate our results. Our test methodology is also on our website so you can confirm the results yourself.
Unlike most websites, we do not get our review units directly from the manufacturers. Instead, we buy everything ourselves, like a normal customer. It means our units aren’t cherry-picked by the manufacturers, but actually represent what you would buy.
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