Check that you’re posting your review in the right place. If a company has claimed their profile on Trustpilot, there’s often information about that business on the right-hand side of the profile page that can help you check whether this is the business you’re intending to review.
Trustpilot is a platform that companies can access for free. Reviews are public, but that doesn’t guarantee that the reviewed company will see your feedback. If you have an urgent problem, you should contact the company directly.
Do you want more traffic ?
This is one of my favorites. It’s also one of the most undervalued. If you want to truly understand somebody, you really need to go talk to them.
Actively asking for feedback from clients using customer feedback software and responding to their opinions create a sort of relationship that makes the purchase process more personal. The customers begin to perceive your company as a business created by friendly people who truly care about their experience.
Every store can sell a product to a given person once. That does not mean that the customer will come back. While you can polish aspects such as quality, price, and advertising of your product by observing the competition and market, there are some things that only a customer is going to point out.
A more positive customer experience leads to a better reputation, and ultimately, an increase in profits.
As a rule of thumb, avoid text-questions and prefer choices or Likert scale for instance. Smiley questions are even better.
Another consideration is who are the people filling out these surveys in the first place. Yes, we should always share customer feedback with the right teams, but sometimes the decision-maker isn’t who ends up being surveyed. We asked Matt Hogan, Head of Customer Success at Intricately, to weigh in on this topic:
It helps you narrow in on specific issues your customers are experiencing. However, it can also feel like paradox of choice since you can ask ANY question. Here are a few example questions that may be helpful to ask: