There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Help readers stand in your shoes.
Reviews on Trustpilot shouldn’t contain information that identifies people — such as names, phone numbers or addresses. Please note that name abbreviations, initials, describing a person’s physical characteristics or referring to their unique job title (such as CEO, owner, receptionist) may also lead to a person being identified and shouldn’t be used in your review. We also don’t allow reviewers to use their review to promote other companies. For example, the author of this review could be asked to edit it:
There is more to it than a five-star rating. While the exact characteristics of good reviews vary by industry, there are certain fundamental elements that great reviews have in common. It’s worth taking note of them. You need to know what the end goal looks like if you want to achieve it.
70% of U.S. consumers say they’ve spent more money to do business with a company that delivers excellent service. It’s not surprising then that a good review will shed a positive light on your customer experience. An added bonus is if a review makes particular note of your staff or even calls out an employee by name:
A more complex show might have explored the delusions necessary to believe oneself the savior of a nation one’s just arrived in. (The real-life Catherine lived in Russia for 17 years before seizing the throne from her husband, though she only suffered six months of his rule.) Instead, The Great is too busy celebrating her gumption.
Arriving six months after HBO’s Catherine the Great, starring Helen Mirren as an older queen who’s not only used to power but practically embodies it, this arch, hyper-verbose girl-power exercise, which bills itself as “an occasionally true story,” finds its titular character scheming to take her idiot husband Peter’s (Nicholas Hoult) crown for herself.
Billed as “an occasionally true story,” The Great is history in the style of Apple TV+’s Dickinson, albeit without the needle drops. (The contemporary music is saved for the credits, where it usually serves as an effective punctuation on the episode.) The asterisk on every title card allows The Great’s playful nature to apply to its take on the historic record as well as gender roles, dialogue, and probably the behavior of bears.
While Sofia Coppola’s Marie Antoinette found a mental escape in clothes, confections, and vaguely anachronistic cosmetics, Catherine would rather read Voltaire and fantasize about a better world for women and surfs with her cunning lady’s maid, Marial (Phoebe Fox, who owns just about every scene she’s in). Catherine wears pastels and tall hair when necessary, but mostly prefers plain skirts and functional open-collar dress shirts. Her extravagance comes instead in the form of romantic hopes – for a liberated Russia and a love of her own.
Positive reviews are a great way to boost employee morale and keep your team motivated to deliver awesome experiences every day. Check out how Hard Rock Cafe gave their employee a shoutout:
Even the most frustrated customer is not necessarily a lost cause. When you receive a scathingly negative review, try to avoid responding defensively, as this only escalates the issue. Instead, address their concerns calmly and offer to continue the conversation offline, as this hotel did on TripAdvisor: