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how to get great yelp reviews

how to get great yelp reviews

How to get great yelp reviews

Online review websites, like Yelp, have revolutionized the way that customers research and interact with businesses. As the leading customer review website, Yelp houses over 70 million reviews for a multitude of businesses and receives an average of 130 million unique visits every month from people seeking advice according to resea rch done at Harvard Business School in 2015 by Michael Luca and Georgios Zervas. Even though Yelp reviews are a person’s subjective opinion, the rating that a business receives on Yelp has the potential to influence their overall success by either encouraging or warning people against becoming future customers. Harvard’s research shows that increasing a business’s rating by one star can increase their revenue by 5-9%. Likewise, a decrease in rating can diminish a company’s revenue. Therefore, companies should pay close attention to their online presence and learn how to increase yelp reviews because it directly affects a company’s potential for success.
Photo credit: www.yelpblog.com

The other reason it’s important to have reviews on a few different sites and one that you’re no doubt already well aware of: Yelp uses complicated algorithms to decide what reviews are shown on your page and which are filtered out, and the company is tight-lipped about how those decisions are made.
C ultivate your business pages on review sites like Google, Facebook, TripAdvisor and others to build a diverse review profile. And if a customer says “I’d love to review you but I don’t have a Yelp account,” you can respond with something like, “No worries, you can review us on Google or Facebook, too!”

Yelp’s strict policies about how businesses are allowed to procure reviews can be frustrating, especially if you’ve had an angry customer vent their frustrations on your Yelp profile.
Here are the specific guidelines regarding how to get Yelp reviews:

2. Turn to Friends and Family
1. Move Positive Reviews Out of the Filter

How to get great yelp reviews

  1. Give customers a ‘heads-up.’ Instead of saying “Write a review about our business on Yelp,” instead say, “Check us out on Yelp.” The first is a solicitation while the latter is a “heads up” — an FYI that raises awareness. The difference may be slight, but it’s worth noting.
  1. Place a Yelp badge on your website. Yelp offers several badges that you can put on your site, which link to your business profile. Just copy and paste the HTML code associated with each badge into the site. Review averages and counts update automatically as new reviews come in.
    Add Yelp review badges to your website.

    References:

    http://reputationstacker.com/how-to-get-more-yelp-reviews/
    http://clickfirstmarketing.com/how-to-get-yelp-reviews/
    http://www.foxbusiness.com/features/4-ways-to-increase-your-positive-yelp-reviews
    http://www.practicalecommerce.com/7-ways-to-get-yelp-reviews-without-violating-its-policies
    http://www.theatlantic.com/entertainment/archive/2015/04/to-early-reviewers-the-great-gatsby-was-not-so-great/390252/