how to leave a good review
how to leave a good review
The following reviews are too brief to tell readers what’s good about the company. They also don’t provide much useful feedback to help the business improve:
There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Help readers stand in your shoes.
Reviews can impact how your local business shows up in the “Map Pack” of Google search results. When people research for a service you offer on Google, don’t you want your business to show up in the top search results? Getting reviews on Google is crucial to your business’s success in search engines. Likewise, responding to these reviews is critical to your reputation.
But you need the reviews first. The only problem is, many people don’t think they can leave reviews on Google if they do not have a Google account. Well, that is not true.
But don’t just be satisfied responding to reviews after a purchase is made; work to engage with customers (and potential customers) at each different phase of their customer journey, so they know that your business really cares.
In the age of internet search and e-commerce, customer reviews are the virtual word of mouth that could make or break your business. Not only do they provide you with valuable insight into the performance of your business, but reviews give potential customers proof of how you will treat them.
Surveys work well too.
I like them because they are simple to use.
Cover the basics. Time, date, etc. “On February 11th, I stopped by Bob’s Deli on the corner of 12th and M streets for a sandwich. It was around 1:30pm, and I had hoped I’d missed the lunch crowd. I wasn’t expecting a line, but I definitely got one. The line at the lunch counter was about five people deep when I walked up and another five people were waiting to pay at the register, and there was only one person working in each spot. I had heard the place could get busy, but this was ridiculous.”
Finally, remember that there’s another side to your story. Positive reviews almost never get challenged, but they’re also most often ignored by future readers. Negative reviews draw the most attention, and while most people are smart enough to look over all reviews and omit the ones that are strange, particularly useless, or irrelevant to them, even negative reviews can be useful if you address why you think your experience unfolded the way it did, by putting yourself on the other side of the issue. Sometimes there’s no excuse for poor treatment, bad service or a horrific experience, but if you can show a little understanding, it goes a long way towards validating your review as an honest one—even if a future reader still decides to steer clear of the place.