positive testimonials

Startup Institute used their business model to create a unique and compelling way to display their customer testimonials as “Love Letters.”
Since their business is website building, their customer testimonial is not what you typically think of (i.e., a quote or a longer text-based story). Rather, Squarespace uses this page to share a host of real website examples from some of the most glamorous brands that use their site builder, showing proof of concept and providing design inspiration.

As a bonus, this offer would include a link back to them, which is a good thing for them. We’ll assume they know how links work in Google …if they don’t, just share the video on that page!
So now you’ve got ‘em. Where should you put these testimonials? How do you add them to your website? This tip might surprise you. But it makes sense when you think about it…

Sites like Google Business Profiles , Yahoo Local Business , Yelp , and Merchant Circle allow members of their networks to write reviews about local businesses.
Today people rely more and more on Google’s ratings to decide which merchants to visit. By getting as many reviews as possible, you can keep your business high in the search results.

A blog post can be an informative way of displaying customer testimonials. Bloggers can write about a customer’s story in-depth and break down subtle details within the customer’s journey. Similar to the idea of case studies, but this format allows the company to tell the customer’s story from their own perspective.
Make sure the testimonials you feature dig deeper than “I love [brand name]!”

Popups have been proven to increase conversions. Especially when you add custom triggers to the campaign to attract visitors based on their behavior.
Here’s an example of a testimonial pulled from Facebook:

References:

http://www.orbitmedia.com/blog/how-to-write-testimonials-examples/
http://neilpatel.com/blog/customer-testimonials/
http://blog.hubspot.com/service/testimonial-page-examples
http://optinmonster.com/9-customer-testimonial-examples-that-you-can-use-on-your-website/
http://getsling.com/blog/examples-of-performance-reviews/