product reviews examples
product reviews examples
- It uses a testimonial with a photo to build credibility
- It’s displayed on a popup campaign
Just as long-form sales copy triggers something in our minds that says, “If there’s this much to say about the product, it must be good,” a lengthy testimonial ignites similar feelings.
A good product review can offer valuable user-tested information that provides the consumer with guidance and insight. Remember to be honest, thoughtful, and specific in your review, and you will likely find yourself the recipient of high ratings for your hard work.
For those of us who are new to the world of digital photography, choosing the right camera among a sea of options is not an easy task.
CNET is a go-to resource for many consumers on the prowl for electronics and other technology devices. What sets CNET reviews apart from the crowd is that they are written by people who understand the technology deeply — if not by actual industry insiders. At the same time, CNET marries expertise with a conversational tone and explanations of specs, so anyone reading the reviews can make an informed decision about the products.
Golf Influence presents a comprehensive article, but for consumers with little time or short attention spans, it first calls out a top three of sorts. The table provides some quick tidbits and the all-important affiliate buy link.
So what does a good review actually look like? What are the components of the type of positive reviews you want your business to receive?
Let’s dig deeper. Less-than-ideal reviews can harm a business’ performance, discouraging consumers from engaging with your business. Did you know that businesses with two negatives on the first page of search results risk losing 44% of their customers? Throw in another negative to the search query, and that potential for lost customers increases to more than 59%.
Responding to a positive review is a lot less stressful than responding to something negative but just as important. Letting your happy customers know you’ve seen their kind words and you appreciate their feedback can encourage them to continue singing your praises.
For Squarespace, they get an opportunity to showcase how diverse their client pool is. But it gives customers an opportunity to connect with each other too. Similar to case studies, stories and interviews paint a larger picture of what the customer is hoping to accomplish—only you have to be less self-centered here and make sure your customer is the star of the story.