Here are two examples that consumers and the reviewed company might find useful:
A good review includes enough detail to give others a feel for what happened. Explain which factors contributed to your positive, negative or just so-so experience. You might also offer your view on what the company is doing well, and how they can improve. But keep things friendly and courteous!
Use these phrases to report on these qualities:
These apply mostly to supervisors who lead projects. But a few can also be used for evaluating the performance of certain employees who step up:
Have you ever searched for step-by-step instructions on how to delete a Google review? If you read a negative review of your business and feel your stomach churn, you are not alone. On the flip side, when a customer gushes over your company publicly, are you liable to do your happy dance?
Marketers use a fancy word for images in reviews: User-generated content. If you are not a fan of marketing jargon, it basically means that your customers include pictures of your product in action or your business’s premise. These “real-life” images provide an in-depth and authentic feel to any review.
There’s likely not much more important to customers than interactions with businesses that involve gold-star customer service. In fact, U.S. companies lose more than $75 billion annually due to poor customer service. Whether reviewers realize they’re doing it or not, you want them to highlight a positive customer experience and the specific and brand-distinguishing ways that your business goes the extra mile to make customers happy. This will prompt other searching consumers to bring their dollars to you.
But don’t just be satisfied responding to reviews after a purchase is made; work to engage with customers (and potential customers) at each different phase of their customer journey, so they know that your business really cares.
A word of warning, though: If you plan on paying a site to review your products or services, you need to familiarize yourself with Google’s new sponsored attribution.
To put it another way, we prefer people who think similarly to ourselves. If you resemble a previous buyer, you’re more likely to be receptive to their testimonials. It’s perhaps not surprising, then, that we’re so responsive to consumer reviews.