write consumer reviews
write consumer reviews
Detailed, constructive and polite feedback in reviews is valuable input for our online review community, including the businesses reviewed.
The following reviews are too brief to tell readers what’s good about the company. They also don’t provide much useful feedback to help the business improve:
Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.
A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and pay for all products that they test. (Fun fact: They buy and test 80 cars per year!) This is about as legitimate as it gets. As such, there’s not much you can do here “except” if you sell a product, make sure it’s really, really good.
And since it’s so fast and easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you — and that can have a huge impact on if a customer purchases from you or not.
Business Representative: You’re welcome! I’ve enjoyed working with you over the last few months, and wanted to make sure other people know how skilled you are at web design. If you’ve enjoyed working with me as well, I’d appreciate a review of our product on G2 Crowd if you’re up for it.
2) Businesses should keep asking their customers for reviews
Consequently, this reduction in friction gives Facebook an advantage over other business review websites where users must create unique logins or log in to the site each time (compared to those consumers that are already living and breathing in Facebook).
For marketers, consumers’ increasing use of online reviews in arriving at purchase decisions is a double edged sword. On one hand, it presents opportunity for manufacturers and sellers to be highlighted for their good work, but at the same time, there remains a possibility of negative review impacting goodwill and reputation. Hence, it is important for managers to identify factors that impact consumers’ intentions to write online reviews. This research delves into this aspect by trying to identify the factors that impact reviews writing intentions of consumers for restaurants. The study extends the theory of planned behaviour with additions of variables such as ego involvement, taking vengeance and helping a restaurant. For this, 252 valid responses were obtained, and structural equation modeling was used to test the proposed model. Results indicate that perceived behavioural control, subjective norms, ego involvement and taking vengeance are significant predictors of intention to write online reviews for the restaurants.
Dr Saumya Dixit holds PhD from Indian Institute of Information Technology, Allahabad. She has qualified UGC-NET. Her present research is focusing on e-waste management. Other fields of research and interests include reverse logistics, green supply chain, proenvironmental consumer behaviour. Her research papers have been published in peer reviewed international journals. She has attended workshops on case writing conducted by premiere B schools and has a case registered with The Case Centre (former ECCH). She is presently working as faculty in The NorthCap University in National Capital Region.