writing a good review for someone
writing a good review for someone
Here are two examples that consumers and the reviewed company might find useful:
We don’t moderate or censor reviews before they’re posted because we trust that the majority of our users have good intentions. But publishing a review online means it’s public. Therefore, the same kinds of rules apply to customer reviews as to any kind of published opinion.
Regardless of how frequently or in what manner your company conducts performance reviews, these meetings should benefit employees and managers alike. Workers gain a better understanding of what they are doing well and where they can improve, and they can ask questions or provide feedback to their managers. In turn, managers have the opportunity to communicate expectations with their team, identify their highest performers, correct issues before they escalate, and increase engagement and motivation.
Compounding the problem, small businesses frequently struggle with limited resources. For a company with 1,000 employees to conduct accurate and helpful performance reviews, a full-time HR staff of 14 is ideal. Even a company with 100 employees needs a full-time individual who compiles performance data from managers, who should spend an average of three hours on each employee review.
This one may not work for everyone, but it can go a long way towards making sure that your review stands out, and no one doubts its veracity. Open yourself up to commentary. If you’re writing on Yelp or Amazon, use your real name, or invite readers to message you if they have additional questions about your experience. If you want a response from the business or the manager, leave some contact information, even if it’s an email address you opened specifically for the task. Giving people a way to contact you to corroborate your story, or even share their own experience, makes your words more powerful. Again, it’s not for everyone—sometimes you need the cover of anonymity to be truthful and honest without fear or reprisal, and we understand that. If you can stand behind your words though, it helps.
Don’t get me wrong, everyone likes a good story, and part of the best online reviews I’ve read is the way the reviewer sets up the situation so I could identify with his or her experience. Even so, you want to make sure you include things like the date you went to a restaurant or shop, when you placed an order or opened your product, who you ordered through if it wasn’t the site you’re writing the review on, and of course, lay out your experience with relevant information to your complaint or compliment.
A useful review includes enough detail to give others a feel for what happened. Potential customers want to know more than that someone else was happy. They want to know what exactly they liked so that they can gauge whether it aligns with their own preferences. Just compare this review of a Dominos…
Empower your staff to go above traditional standards—and beyond canned responses—to deliver personal customer support. A genuinely warm and human experience prompts loyalty like nothing else.
But don’t just be satisfied responding to reviews after a purchase is made; work to engage with customers (and potential customers) at each different phase of their customer journey, so they know that your business really cares.
Podium improves your online reputation by helping you collect more reviews. But it’s more than just reviews.