writing a great review
writing a great review
There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Help readers stand in your shoes.
We understand that it can be tempting to highlight exceptionally good or poor customer service by naming the person who served you. But adherence to privacy laws on Trustpilot is important, so we suggest keeping your review general, and writing directly to the company to praise or complain about specific employees.
Being abusive in an online review is not going to be useful, and is likely not to be displayed publicly if it can be proven that any libellous remarks have taken place.
Name of store Bob’s Amazing Restaurant
- It should sound like an anecdote or personal experience
- Provide proof like screenshots, product shots, or before and after shots
- If you didn’t like the product, try not to overemphasis on the fact that they should buy it – Just give your opinion and let your readers decide
In addition to popular review sites such as Amazon, Reddit, or Trust Pilot, a lot of people are even turning platforms like YouTube for expert reviews of technical products like laptops or smartphones.
Support your judgments with quotations or descriptions of scenes from the work. Also consult outside sources. Have other critics agreed with your opinion of this work? You may want to mention these reviews, too. Always make sure to cite other writers’ work correctly, if used.
Tell readers the complete title of the work and the name of its author or creator. Supply the publisher, publication date, and other information about when the piece was created and where readers or viewers can find it. Check your facts. The details in a review must be accurate.
But don’t just be satisfied responding to reviews after a purchase is made; work to engage with customers (and potential customers) at each different phase of their customer journey, so they know that your business really cares.
So what does a good review actually look like? What are the components of the type of positive reviews you want your business to receive?