writing a positive review
writing a positive review
Finally, remember that there’s another side to your story. Positive reviews almost never get challenged, but they’re also most often ignored by future readers. Negative reviews draw the most attention, and while most people are smart enough to look over all reviews and omit the ones that are strange, particularly useless, or irrelevant to them, even negative reviews can be useful if you address why you think your experience unfolded the way it did, by putting yourself on the other side of the issue. Sometimes there’s no excuse for poor treatment, bad service or a horrific experience, but if you can show a little understanding, it goes a long way towards validating your review as an honest one—even if a future reader still decides to steer clear of the place.
In the days before the internet, our options for reading reviews of a restaurant, product or business were pretty limited. But now, with a few clicks or taps on our phone, we can know exactly what thousands of people think about that new bagel shop. And as helpful as some reviews can be, they are ultimately a crap shoot. Some are useless and angry, and others are so glowing that they can’t be real. The best ones walk between, and regardless of the experience the reviewer had, they offer up the kind of information that’s invaluable when making a decision. Here’s how you can write those kinds of reviews.
With the right approach, you can turn it into a goldmine of positivity. Encourage customer feedback and positive interactions with fun hashtags and quick responses, and most importantly, have fun.
In this article, we provide you with examples of good reviews and what they can teach us. We also equip you with the know-how to set the tone of future reviews.
The following reviews are too brief to tell readers what’s good about the company. They also don’t provide much useful feedback to help the business improve:
Detailed, constructive and polite feedback in reviews is valuable input for our online review community, including the businesses reviewed.
A perfect online review should be neutral as possible.
Because customers can’t see or test the product before buying, it means they will almost always read product reviews first.
A review is only as great as its response. The right response can make a 5-star review even more powerful and minimize the damage of a negative review. When responding to reviews, both negative and positive, take some tips from these businesses.
Now get started responding to your customers in fun, creative ways, like these guys. Your customers (and potential customers) will be delighted.