There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Help readers stand in your shoes.
For sign-up services that continue over a period of time, you can edit your review as the relationship evolves to reflect the unfolding experience. We do allow companies to invite their customers to review them immediately after signing up. However, in some cases, it can make sense for users to later return and edit their review to reflect a more complete picture of their overall experience, or a changed opinion.
Books, films, and television shows have beginnings, middles, and endings. People read and watch these works in part because they want to know what happens. Let them enjoy their stories. Provide a general idea of what happens, but don’t give away important secrets, especially the end.
Support your judgments with quotations or descriptions of scenes from the work. Also consult outside sources. Have other critics agreed with your opinion of this work? You may want to mention these reviews, too. Always make sure to cite other writers’ work correctly, if used.
In the most glowing review, you may not include any dislikes. If the review is critical, try to find at least one positive to include, just to provide a break in between your incredible zings.
If you need more direction, Grammarly has a few great places to start.
Having opinions is good. But you need to back them up with examples and evidence. For instance, in a restaurant review, it’s not enough to say that the food was “bad.” Your reader would want to know why it was bad. Were the ingredients fresh? Was it served cold? How was the overall experience? Did you raise the issue with staff at the restaurant?
If reviewing an electronic device, for example, a specialist audience may want all the technical details. But a general audience will just want an easy-to-understand overview of the product.
“Once you have the core review section written, take a step back and look for common trends that emerge. Highlight key advances that have been made and areas where more focused research may lead to high impact. These are crucial to show where the field is heading, and any common pitfalls people have struggled with.” – Angus Crake, researcher
One last check! Always perform a final spell and grammar check of your article before submission.